Why Lego chose Virginia for its second North American plant
to an array of manufacturing plants producing familiar products, including Maruchan ramen noodles, Sabra hummus and Trojan condoms."Our factories are located close to our biggest markets, which shortens the distance our products have to travel," Carsten Rasmussen, the company's chief operating officer, said in a statement.Gov. Glenn Youngkin personally announced Lego's arrival at a press conference Wednesday, gushing that he loves the toy bricks.
The company wrote that it chose to locate in a state where the governor "is critical of renewable energy" because Virginia is one of a handful of states with a plan to transition to a carbon-free power grid — a policy Youngkin opposes. In reference to Youngkin's policies opposing critical race theory, Lego highlighted its financial support for "organizations that support black children and educate all children about racial equality."A spokesperson for Lego says it remains to be seen whether the factory will include any public-facing elements like tours or an outlet store.
"We are currently exploring ways ... we can engage with the local community as the new facility is constructed and will be able to share more as the plans further develop," the company told Axios in an email. Editor's note: This story has been corrected to note that Youngkin made the announcement Wednesday . It has also been updated with additional details about Lego's response to Youngkin's policies.
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