Toymaker Lego said it will invest more than $1 billion to build a factory in the United States — part of a plan to shorten supply chains and keep up with growing demand in one of its biggest markets
The factory in Chesterfield County, Virginia, will be the Danish company's second in North America and seventh worldwide, after it announced a new factory in Vietnam last year.The investment is in line with a decade-old strategy of placing production close to its key markets, which the company says has been beneficial as the global retail industry faces pandemic-related supply chain issues. The plant will also be carbon neutral.
"It's difficult to predict what children and adults want to buy for a birthday or for Christmas. So the reaction time is very worthwhile to make sure we have the right products on the shelves," said Rasmussen.The Lego logo is pictured above the main gate of the new Legoland New York Resort theme park during a press preview of the park, which is currently under construction, with plans to open to the public in the summer of 2021 in Goshen, New York, U.S., April 28, 2021.
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