Rihanna teams up with luxury giant LVMH to launch her own luxury fashion brand, becomes first black woman to head a house for the French firm
Rihanna attends her 4th Annual Diamond Ball at Cipriani Wall Street on September 13, 2018 in New York City.
"I couldn't imagine a better partner both creatively and business-wise, and I'm ready for the world to see what we have built together." Fashion insiders say the first creations for Rihanna's new line are likely to be unveiled later this month."It is millennials who are driving growth in the luxury market," he said.
Her Fenty Beauty operation, which is also involved a hook-up with LVMH, racked up sales of more than $100 million within weeks of its 2016 launch.
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