Rihanna and LVMH Moët Hennessy Louis Vuitton have officially confirmed they are going into the fashion business together under the Fenty banner.
Rihanna pointed to a new Instagram account for the house on her Badgirlriri feed and it amassed more than 65,000 followers by 10 a.m. EST. It has no posts yet., I discovered a true entrepreneur, a real CEO and a terrific leader. She naturally finds her full place within LVMH. To support Rihanna to start up the Fenty Maison, we have built a talented and multicultural team supported by the group resources.
This marks the first time LVMH — whose forte is modernizing legacy brands like Dior, Louis Vuitton, Givenchy, Bulgari and Dom Perignon — has launched a fashion brand from scratch since it set up a couture house for Christian Lacroix in 1987. a campaign and short film shot by Steven Klein inside Versailles. It featured her in Dior sunglasses, carrying the brand’s bags and wearing looks from the Esprit Dior collection.as part of her brand ambassadorship. Earlier this year, she test drove a pair with her Fenty brand splashed across the temples, dropping a colossal hint about the upcoming project with LVMH.
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