Peak wellness consumers don’t just want organic food and clean beauty products.
Beyond the home, the peak wellness consumer is interested in taking the lifestyle on the road, too.
In March 2021, The Proper Hotel in Santa Monica, Calif., revealed its Ayurvedic wellness space, Surya Spa. The 3,000-square-foot spa’s most popular treatment is Panchakarma, a series of four-hour treatments each day, for 28 days, with a seven-day minimum. Meanwhile, The Ranch, an intimate wellness retreat immersed in nature, has continued to expand its wellness offering, making sure that the client has an ongoing connection to The Ranch once they leave. In January, the Santa Monica mountains-based retreat hired functional nutritionist and holistic health practitioner Bridgette Becker to administer diagnostic testing to dig into the gut, hormones and overall blood work.
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