After a long pandemic lull, and fueled by the astonishing rise of TikTok, the city is alive again with social media photo ops, including — as of today, and for three weeks only — a huge, inflatable bouncy house near Greeley Square called Pop in the City.
"We are known for curating custom-designed events all over the world," Cameron Craig, one of the co-founders of, the creators of Pop in the City, told Gothamist. "The 34th Street Partnership reached out to us to create something family friendly, something bright and colorful, for people to come and enjoy the area and participate, and something brand new. People are excited to get out and do things again with friends and family.
"I saw it on TikTok," Briana Hurson, a teenager from Maspeth, Queens, told us, "and I was like, that looks really fun, I'm always down for a good bouncy castle, so we had to come out. The best part was when we were in the disco pit and they started playing Abba, and Abba's my favorite band ever, so of course I had to go hard to that. I was already sweating, already tired. But I was like, nope, second burst of energy just to dance to Abba. It was so much fun.
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