Vans launches collaboration with Emma Mulholland on Holiday:
. With Renewed, The North Face is targeting three customer groups: a consumer who feels Renewed offers them a price-accessible entryway into the brand, "fashion people" who are interested in older products and an engaged audience of people who are only buying product that exists in a circular business model, says Matt Schiff, The North Face's VP of e-commerce.
Many online retailers have even built out in-house departments to manage creators who promote their affiliate links and help create sales. And as changes to privacy and third-party cookies loom, many direct-to-consumer brands are dedicating even more of their ad budgets towards affiliate marketing.
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