How Loveless Took Its Pop-Punk Covers From TikTok to Lizzo’s Ear to SiriusXM’s Octane

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How Loveless Took Its Pop-Punk Covers From TikTok to Lizzo’s Ear to SiriusXM’s Octane
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At this point, it’s no secret that what TikTok creators possess is incredibly valuable. That’s why artist and celebrity teams throughout the entertainment industry are urging their clients to join …

has 12.5 million views on their original TikTok post and 11 million for a version that intertwines clips from a music video they made for the song. Their full-length version currently has over 13 million streams on Spotify, it hit No. 1 on the iTunes rock chart and No. 2 on Billboard’s Hot Hard Rock Songs — behind“When I saw our name second below My Chemical Romance, my 13-year-old self shit my 30-year-old self’s pants,” gleams Tirapelli-Jamail.

This wasn’t the only time the industry has brushed off the duo. “Quite frankly, they just look at us as less than because we’ve made covers. I love these songs that we’re covering, but I don’t want to be perceived as less than an artist because I appreciate other people’s art. I think that’s unfair.” They also noted that it took months after they went viral for Spotify to give them editorial attention and no labels had been reaching out.

They both love seeing the success of their covers beyond TikTok, as well as their short-form content on the app, but say it’s not as rewarding as making an original song. Even though their original music on TikTok is growing in popularity, the app’s algorithm tends to push content that isn’t inherently theirs.

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