YouTube has revealed a new TV app design that highlights features like comments and shopping without taking away from the experience of watching videos.
YouTube is constantly tinkering with its app design across different platforms and screen sizes, and today, the company shared the latest changes coming to its TV-optimized app. There’s a clear focus on making the viewing experience more interactive and giving greater prominence to chapters, comments, and video descriptions — without getting in the way of the video you’re trying to watch.
The design changes started “with the idea of reducing the size of the video player and simplifying the interactions.” YouTube’s design team came up with several prototypes that varied in complexity and then had users provide feedback on which approach worked best. That’s how it landed on this new TV experience. By shifting interactive features to the right side, YouTube is also making a renewed effort to bring shopping to the TV screen.
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