Sarah Fielding MS, is an acclaimed journalist focusing on mental health, social issues, and tech. At Engadget, she reports on tech news, whether it be a Twitter bot exposing gender pay gaps or a beloved classic game's revival.
in October 2022, he has thrown a lot of things at the wall and hoped they stuck . Now, he's taking a page from YouTube and launching a video streaming service on the platform,. Musk recently said X would be a"video-first" platform moving forward, and this development shows that this will translate beyond the small content boxes typically available on feeds to a bigger screen. At the time, Musk also claims that eight out of ten times a person visits X, they're watching videos.
finding that 2024 has seen a 30 percent drop in the site's usage compared to 2023. In X's continued bid to change , it has been leaning into resources for creators and its dwindling advertisers. One such shift came in athat the platform would roll out tools so that"advertisers on X can run ads against a curated list of premium content creators" — including pre-roll video ads,.
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