It’s the end of an era at AllSaints, which is waving goodbye to Wil Beedle, who joined the company 18 years ago.
LONDON — It’s the end of an era at AllSaints, which is waving goodbye to Wil Beedle, who joined the company 18 years ago and served as its chief creative director for that past 10 years.
Beedle came at fashion from an unconventional direction: He studied at Cambridge University, and began his professional career as a visual artist in Paris. He eventually returned to London where he joined AllSaints as men’s wear director. He has long been a sustainability advocate, telling WWD last year that SSC is using fully sustainable fabrics made from recycled polyester or nylon. The plastic from 10 bottles, he said, goes into each of the brand’s down jackets.At the time, Beedle also said that AllSaints’ India-based tanneries had begun recycling water, while the brand is BCI, or Better Cotton Initiative, compliant. Asked about the difficulty of sourcing and working with eco-materials and factories, he said: “It’s all there.
AllSaints had undertaken an insolvency procedure known here as a company voluntary arrangement, or CVA, to protect its 255 stores worldwide.
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