The move reflects the growing importance of the Chinese market for the Switzerland-based luxury brand.
MILAN — Signaling the increasing importance of the Chinese market for Bally and for the luxury sector at large, the Swiss company has named Chinese actor Johnny Huang its new global brand ambassador — and it’s already planning plenty of activities with him for the rest of the year, which marks the brand’s 170th anniversary.
“We are thrilled to have Huang join us as Bally’s new brand ambassador. He is a formidable actor, and his dynamic personality and modern sense of style are perfectly matched with Bally’s pioneering spirit and cultural reverence,” said Nicolas Girotto, chief executive officer of Bally.
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