The viral digital makeover tool has dominated the social media platform’s content feeds with more than 22 million videos.
“The Bold Glamour filter dramatically distorts reality and reinforces narrow and unattainable beauty standards,” Union said in a statement, adding that she wants to lead by example for her daughter Kaavia Wade, 4, and stepdaughter Zaya Wade, 15.Getty ImagesDove launched its Self-Esteem Project in 2004, which has become one of the biggest worldwide facilitators of helping young people gain access to self-esteem education, with a goal of reaching 250 million by 2030.
Dr. Jennifer Guttman, a psychologist and host of YouTube’s “Sustainable Life Satisfaction” series, shared with WWD that compared to other filters she has seen, she finds the innovation behind TikTok’s Bold Glamour filter “disturbing.” Still, correlation isn’t causation. What motivates someone to use beautifying filters isn’t entirely understood. For some, it’s a matter of achieving their own perception of beauty standards, even if that’s influenced by an app filter, advertisement or social group.
Though critics argue that the Bold Glamour filter’s assessment of what makes users appear more attractive sets an artificial standard of beauty, the results are not entirely impossible to achieve in real life, he said.
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