What is X? Why Twitter’s name was changed and where it's going next
Twitter's famous blue bird is dead; on July 23, Elon Musk decided to rebrand the social network simply as X, and we're frankly still getting used to it.
The change from Twitter to X is more than just a knee-jerk rebrand, even if it feels that way. It's already changing the way Twitter works, and Elon Musk has laid out a grand vision that could see it become more like an 'everything' app in the vein of China's WeChat. As Twitter moves towards that lofty goal, Musk says the Twitter name no longer makes sense – particularly with X Corp planning to add"the ability to conduct your entire financial world" on the app"in the months to come".
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