Algorithmic videos are killing social media
from a place for users to keep up with people they had connected with on purpose into a stream of content recommendations from strangers. The trade-off was clear: In exchange for more of a certain kind of engagement from your users, you make their experiences subtly, or at least less personal, under the guise of “personalization” . You show them another video of a dog getting rescued or a car crash from a dashcam or a horse getting its hooves trimmed.
recommendation engine radically altered their incentives for creators. Meta, Google, and Snap have collectively spent hundreds of millions of dollars to fill their TikTok-style content ecosystems with suitable videos and, in some cases, pressured creators to get onboard either with implied threats of irrelevance or promises of artificially boosted engagement.
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