The livestream shopping app is geared to product discovery in categories such as apparel, beauty, shoes, jewelry, home and pets.
into the streaming channel, onto apps. Where else can Qurate take its expertise into the marketplace given the momentum around live and live streaming?” he said.
Sune is signing up brands that are young and undiscovered across such categories as apparel, accessories, shoes, jewelry, pets, home and novelty. The brands can be women-led or minority-led or focused on sustainability. “We know that e-commerce has made buying incredibly convenient, but they’ve lost the joy of shopping and serendipitous discovery of something new,” he said. “Let’s give the consumer that in the way they love to discover. Let’s do it with brands that are worth discovering.”
The Sune team, which is based in New York, creates the content today, featuring their creator talent, which they call “Sunesetters.” As the business continues to grow and scale, brands will be able to create and publish their own content for the platform using a proprietary suite of Sune tools on their seller platform.
The app launched in beta a few weeks ago. “The feedback and response through all the test has been very favorable,” he said. The app is available for iPhone users and can be downloaded via the Apple Store for free.
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