Warner Bros. Discovery aims to make all of the sporting events it has developed over the years for cable crowds available to streamers at the same time — so long as they are willing to pay ex…
Warner Bros. Discovery aims to make all of the sporting events it has developed over the years for cable crowds available to streamers at the same time — so long as they are willing to pay extra for the privilege.
“We are trying to find customers everywhere we can,” says JB Perrette, CEO and president of streaming and games for Warner Bros. Discovery, in an interview — all the while working to preserve relationships with people who haven’t cut the cord, who continue to get Max as part of a subscription to linear HBO.
on the streaming hub next week. That live-streaming news product will simulcast some live hours from linear CNN — including Jake Tapper’s late-afternoon program and Wolf Blitzer’s early-evening newscast. But Warner executives say they aren’t starving cable to feed broadband. “We are not taking content away,” says Luis Silberwasser, chairman and CEO of, in an interview. And the company will strive to keep things simple for viewers. There are no niche-sports offerings consigned to streaming, he says, or plans to move games from one platform to the other depending on market conditions. “We are giving consumers a very clear and transparent choice,” he says, based on how they want to watch.
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