“Taking direct control of our relationships with streaming services is a major leap forward in our mission,” says BMG CEO Thomas Coesfeld.
, and it signals that its roughly 15-year-old recorded music business is reaching a new evolutionary stage, he said.
“This is a new chapter for BMG and marks a significant milestone for the music industry more generally as BMG becomes the first new global… music company to emerge in the past two decades which controls its key routes to market,” Coesfeld said on Monday. “Taking direct control of our relationships with streaming services is a major leap forward in our mission … will enable us to better market, service and advise our great artists and will further improve BMG’s relationship with key digital and physical partners.”Sebastian Hentzschel
said, but going direct now will give the German-owned music company greater insight into its streaming data.“We’ve always known that going direct on streaming was BMG’s ultimate objective and we’re proud to have helped them grow to the scale where they could achieve it,”l, CEO of Warner Music Group, said in a statement.
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