Play “Data for Winning in FAST,” from the VIP+ webinar series on why free ad-supported streaming TV is media’s unsung hero. Hear from industry experts!
Perfection is rarely achieved in movies, but this heaven-sent concert doc hits the sweet spot. Over two days in January 1972, the Queen of Soul, Aretha Franklin — she was 29 at the time — sweeps into the New Temple Missionary Baptist Church in Watts in front of a congregation and testifies to God in song. The blessed thing took nearly half a century to come out because director Sydney Pollack failed to sync the image with the sound.
How prevalent is the availability of relevant data, which findings truly correlate to growth, and what is the best way to compile external FAST measurement? Another obstacle to obtaining precise data is inherent in the nature of FAST. It’s fast, and it’s free, and there’s no one unique identifier for who is watching what. Trusted Media BrandsTaste of Home, Reader’s Digest and Family Handyman and its 2021 distributed video acquisition, Jukin Media, often using research from Wurl. James says in the end, as the industry shakes itself out, each provider just needs its own metric to stay consistent in its research delivery.
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