Discovery executives outlined their plans in Europe for the Tokyo Olympics, the company’s first Summer Games, saying on Wednesday that they are targeting a record audience across the continen…
One reason for his confidence is that “we have got a really big breadth of coverage,” he said. “Discovery’s coverage of the Games, in addition to all the local national broadcasters, means Discovery is the only place, discovery+ and Eurosport are the only places right across Europe, where you can watch every unmissable moment, and that is going to make us a real destination.”
Added Georgiou: “People can see it when they want, they can watch it where they want, on any device they want, and that is the Discovery selling point.”
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