With the no-spectator rule at the Tokyo Games, big sponsors—including brewer Asahi with its “Tokyo 2020 Official Beer”—risk seeing their investment lose fizz
TOKYO—When Asahi Breweries pledged more than $100 million to sponsor the Olympics in Japan, it envisaged stadiums of spectators from around the world chugging the “Tokyo 2020 Official Beer” and a spillover of favorable publicity.at the Games and the Japanese public’s concerns about Covid-19 infections are rising, Asahi’s investment risks turning flat.
Its plight is shared by some five dozen Japanese companies that collectively kicked in more than $3 billion for the Tokyo Olympics, the largest contribution from host nation businesses ever at the Games. “If a brand was relying upon their ability to activate in the host city for over 16 days or even an expanded period post-Games, they probably didn’t make the right investment,” said Woody Thompson, executive vice president for Octagon, a sports-marketing firm owned by Interpublic Group of Cos.
Even in normal times, sponsoring the Olympics has downsides. Under the International Olympic Committee’s “clean field of play” policy, companies can’t plaster their names on stadium surfaces or athletes’ uniforms. There is also usually some political or other controversy brewing. Next year’s Winter Games in Beijing are already the target of
Österreich Neuesten Nachrichten, Österreich Schlagzeilen
Similar News:Sie können auch ähnliche Nachrichten wie diese lesen, die wir aus anderen Nachrichtenquellen gesammelt haben.
The oldest and youngest Olympians at the Tokyo GamesGet to know the golden oldies and the wunderkinds at the 2021 Olympic Games.
Weiterlesen »
State of emergency begins in host city Tokyo as Games nearOlympic host city Tokyo entered a new state of emergency on Monday, less than two weeks before the Games begin amid worries about whether the measures can stem a rise in COVID-19 cases.
Weiterlesen »
Four Tokyo Olympic Staff Arrested for Suspected Cocaine UseTwo Americans and two British nationals contracted to work for the Tokyo Olympics have been arrested on suspicion of violating drug laws by using cocaine, the police and organizers of the Games said
Weiterlesen »
Tokyo police arrests 4 Olympics workers for cocaine usageFour electricians engaged in maintenance works for the Tokyo Olympic Games have been arrested for allegedly using cocaine, a spokesperson for the Tokyo metropolitan police said on Tuesday.
Weiterlesen »
Allyson Felix On the Tokyo Olympics, Naomi Osaka, and 'Taking Space' as a Black Female Athlete'I have to pay attention to what I need and take space when I need it, and understand that I'm up against a lot.' allysonfelix on the TokyoOlympics, Naomi Osaka, and the importance of mental health.
Weiterlesen »
Simone Biles Could Leave Tokyo With 6 More Olympic Medals — Here's When to WatchHere's when and how to watch Simone Biles compete at the 2021 Olympics in Tokyo, where she could win a total of six team and individual medals.
Weiterlesen »