Don't have a TikTok account? It doesn't matter – the pixels still grab your data
, which directed the investigation performed by web privacy firm Disconnect, hundreds of organizations share data with TikTok, gathering information that"can include your IP address, a unique ID number, what page you're on, and what you're clicking, typing, or searching for."
According to a TikTok spokesperson who talked to Consumer Reports , the company uses data to improve ad targeting, but said it doesn't use the data to group people into interest categories for other advertisers to target. The spokesperson told Consumer Reports that TikTok only uses data from non-TikTok users for aggregated reports it sends to advertisers.
However, as Consumer Reports pointed out:"There's no independent way for consumers or privacy researchers to verify such statements."Patrick Jackson, CTO at Disconnect, expressed surprise that TikTok's tracking pixels were already so widespread."I think people are conditioned to think, 'Facebook is everywhere, and whatever, they're going to get my data.' I don't think people connect that with TikTok yet," Jackson said.
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TikTok caught using tracking pixels just like Meta, GoogleDon't have a TikTok account? It doesn't matter – the pixels still grab your data
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