'South Korean streamers help make a relatively obscure 2D social deception game into a hit' isn't something you expect to happen twice, but here we are.
Social deception game Among Us became a megahit during the 2020 lockdowns, but it actually released two years earlier in 2018, making it one of the most notable examples of delayed success in the videogame business. Weirdly, the creators of Goose Goose Duck, a free-to-play game which closely resembles Among Us, have managed to not only replicate its format, but also that delayed popularity.
Take note, other social deception games: If you want to succeed you need to endure at least a year of so-so player counts and then receive a sudden explosion of popularity brought on by the might of South Korean influencers. If you can somehow build that into your plans, it's the way to go.
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