The industry’s business model has hardly changed since the 1960s. Yet, by sticking to what it does best, manga has at least maintained its strengths
print market shrank by 2.3% to ¥265bn . The size of the global webtoons market was meanwhile valued at $3.7bn—and projected to reach $56bn by 2030.are gravitating to digital slowly, in part because they are still designed for print, so awkward to read on smartphones. The letters tend to be too small and the way the panels are laid out requires constant zooming in and out.
Other recent South Korean exports, such as the Netflix sensation “Squid Game” and, a boy band, have taken the world by storm thanks to the same combination of innovation and smart marketing behind webtoons. Meanwhile, the “Cool Japan” strategy of the government in Tokyo, intended to emulate that Korean success, has been a flop. Having run up huge losses, it may soon be abandoned.industry has at least maintained its strengths. Its complicated layouts can convey sophisticated narratives.
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