What's fact and fiction in the new movie about the creation of Michael Jordan's iconic Nike sneakers, 'Air'
, the movie centers on how Sunny Vaccaro , a sports marketing executive, signed Jordan to his first-ever shoe contract with Nike, in an unprecedented deal that would change the face of sports marketing and athlete equity in endorsement deals forever. Neither Jordan nor Nike were the household names they are now at the time of the signing in 1984.
Jordan, for his part, contends that it wasn’t Vaccaro who persuaded him to join Nike, but rather George Raveling , a former NBA player and college basketball coach who coached Jordan in the Olympics; in an interview with“Sonny likes to take the credit. But it really wasn’t Sonny, it was actually George Raveling,” he said. “George Raveling was with me on the 1984 Olympics team . He used to always try to talk to me, ‘You gotta go Nike, you gotta go Nike. You’ve got to try.
Signing with Nike wasn’t Jordan’s first choice. But his parents, especially his mother, Deloris, convinced him that considering the Nike deal could be more beneficial to him in the long run; because the company wasn’t as well-known in the basketball space, he could be a major star for them and leverage his talents for a better deal.. “I was a big Adidas, Converse guy coming out of college. Then actually my parents made me go out to to hear their proposal.
“The minute I show you somebody and tell you, ‘Hey, that’s Michael Jordan,’” he said. “You’re just going to know it isn’t.”“I was just very conscious from the beginning that I didn’t want this to be a Michael Jordan biopic because it’s not really my story to tell,” he said.
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