The stories behind your favorite fashion brands' logos, from Patagonia to Brooks Brothers
These familiar emblems all tell tales—of sporting wagers, global adventure, cheapskate entrepreneurs and moreBefore a 1923 match, René Lacoste and his tennis coach Alan Muhr made a bet involving a crocodile-skin suitcase. Mr.
Lacoste didn’t end up getting a suitcase, but the story led an American journalist to nickname him “The Alligator.” An image of a toothy predator was affixed to his signature polos.In 1901, the brand held a competition to find a new logo. The winning design: a mounted knight wearing medieval armor, an image that reflected Burberry’s desire to shield the British from bad weather via its water-wicking...
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