These are the stories behind 24 of the most popular brand names, from Pepsi to Rolex
."This gave me some hundred names, but none of them felt quite right. One morning, while riding on the upper deck of a horse-drawn omnibus along Cheapside in the City of London, a genie whispered 'Rolex' in my ear."Brenan McDermid / REUTERS
"In essence, the name 'lululemon' has no roots and means nothing other than it has 3 'L's' in it. Nothing more and nothing less."
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