On Tuesday at Google's annual developer's conference, I/O, the company announced its new, cheaper Pixel lineup — the Pixel 3a and 3a XL — to much fanfare.
The biggest difference being touted on the billboards is the price: $399 for the Pixel 3a versus $999 for the iPhone X. And under the prices, smaller text offers a more subtle point:"One has Google," the billboard reads."The other is Google."
"The Pixel 3a will get more notice from consumers," Frank Gillett, a Principal Analyst at Forrester, told Business Insider in a recent interview."And it will be a big step forward for Google in showing original equipment manufacturers [OEMs] and customers what the minimum bar is for a quality Android phone at mid-market prices, as well as for premium smartphones."
"It sure looks like [Google is getting more serious about its distribution efforts] not just from a carrier perspective, but also the unlocked options you have, which at a $400 price point, are much more attractive than at double the price," Milanesi said."The broader distribution will help Google reach a bigger set of buyers," he said."And the price will help too.
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