Hair Toner 101: Colorists Explain What Hair Toning Is and Why It Works
, colorist at Sharon Dorram at Sally Hershberger in New York City, explains."They can enhance and mute tones, while adding shine.” If you’ve ever had your hair highlighted or colored, chances are your stylist sealed the deal with a toner. “Toning is the final step in the color process that dials down those unwanted tones to make the hair look neutral and sandy. Many times, this happens in the shampoo bowl and is about a 20-minute process that you don’t actively see,” explains Perkins.
While a salon appointment is your best bet for a true touch-up, there are over-the-counter toning shampoos or drops that promise a similar color-correcting fix. “They slow down fading which extends the life of color, plus they add in more pigment so the hair stays vibrant and dimensional,” says Perkins. “If you have color-treated hair, a toning shampoo should definitely be in your rotation. It’s a one-stop shop of cleansing and toning.
That said, at-home toners aren’t right for everyone—and it’s important to pick a solid formula. Cohen explains that many drugstore toning formulas can be overly drying when used the wrong way. If you happen to use too much of the wrong formula, your hair will feel more dry and flaky than shiny. Toners cannot, and should not, replace the lightening process that hair goes through when it's bleached.
How frequently you should get your hair toned in between washes depends on your hair color. “Redheads tend to fade the quickest, and they generally have to touch their color up more often,”As for toning shampoos? Use a purple or blue shampoo every three washes. “Follow instructions and don't leave it on for ‘extra time’ to get more pigment. If you need more [color correction], increase the frequency of use, not how long you leave it on,” adds Perkins.
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