The largest radio company in America cut a number of employees this week, dealing a blow to local radio across the country
Program at NYU Steinhardt who writes frequently about the troubles of radio, believes the number of layoffs will top 1,000. iHeartMedia, which controls more than 800 radio stations andin 2017, declined to comment on the specific number of layoffs. In a statement that echoed its email to employees, the company noted that “d
“Any smaller to medium market in the country lost, in all likelihood, most, if not all, of their on-air staff,” the former on-air personality says. “As far as the music stations go, there’s not a single local talent [left]. I heard they’re gonna go with their national music logs across the board.” “I think the majority of these stations will be centrally programmed,” agrees the other former employee.
iHeartMedia was able to wipe away much of its local presence thanks to a recent decision made by the Federal Communications Commission. In 2017, the FCC succeeded in getting rid of “the main studio rule,” meaning that stations were no longer required to maintain a studio or any staff near the location of their broadcast license. Previously, to get a broadcast license in Sheboygan, Wisconsin, there would have to be a manned studio in town.
Now that a single Spotify playlist might command more than 25 million followers, giving it the power to create a global hit before lunchtime, the concept of a local radio station intent on serving a local community seems increasingly quaint. “We’ve gotten so far from local owners that radio is almost unrecognizable now,” said Karen Slade, vice president and general manager of the independently owned KJLH in Los Angeles,.
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