Target is launching a new brand that will price most items under $10 in an effort to appeal to price-conscious shoppers. Some items will cost under $1.
Target is luring in price-conscious customers by launching its cheapest brand to date. It's called "dealworthy," and it comes as households continue to feel constrained by the high cost of goods. The Minneapolis-based company said Thursday that the new brand will encompass products in a variety of categories from apparel, accessories and beauty to electronics and home items. Most of them will cost under $10, but some will start at less than $1, Target said.
The company also said if customers aren't satisfied with the products, they have up to a year to exchange or return the item for a refund with the receipt. MORE AMERICANS ARE GETTING A SECOND JOB TO OFFSET STING OF HIGH INFLATION Target Chief Growth Officer Christina Hennington said on an earnings call late last year that inflation in certain categories has been "meaningful" over the last several years and that it's "going to take a while to overcome.
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