Dapper Labs rolled out promotional NFT drops to coincide with Super Bowl as NFL All Day has generated about $10 million since September.
Dapper Lab's NFL All Day digital collectibles brand appears to have entered into Super Bowl weekend with a bit of momentum.
While NFL All Day — digital collectibles of video highlights people can trade on an open marketplace — has never taken off to the extent that Dapper Labs' first sports-themed NFT collection NBA Top Shot did, which in late 2021 generated hundreds of millions of dollars in monthly sales volume, the professional football-inspired collection has registered nearly $10 million in cumulative sales since the NFL's regular season began in September, according to CryptoSlam! data.
The Super Bowl airs on Sunday and will be played between the San Francisco 49ers and Kansas City Chiefs in Las Vegas. The football game, and the festivities surrounding it, have long been considered one of the largest, if not the largest, marketing opportunity in the U.S. each year.It's worth noting that Dapper Labs, along with Montana and Elway, steers away from the use of the acronym for non-fungible tokens when promoting the collections.
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