Starbucks still needs to convince more customers to come to stores.
Starbucks' shares hit an all-time high after reporting quarterly earnings on Thursday. However, the coffee giant still has one problem it needs to solve.
Analysts have been pushing for Starbucks to address its current inability to draw more people into coffee shops across the US. In 2018, Starbucks discussed how workers' tasks are being tweaked — some work is being shifted to after-hours and other tasks are being automated — in order to encourage more interaction with customers. On Thursday, Starbucks said that the company had achieved its highest level of customer-connection scores in the US since it began measuring that in 2015.
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