TheBookOfBobaFett got a mind-blowing new 3D billboard in Times Square, which sees a life-like Fett walking around and peering at bystanders below.😮
The Book of Boba Fett got a mind-blowing billboard in Times Square, in which Boba Fett himself appears in 3D. The Book of Boba Fett was the most recent Star Wars TV series to hit Disney+. The series premiered on December 29, 2021 and followed Fett and mercenary Fennec Shand on Tatooine as they take over Jabba the Hut's former territory.
The series received some mixed reviews from critics and audiences, and many felt that the Mandalorian and Grogu stole the show once they appeared in The Book of Boba Fett episode 5. However, most agreed that Morrison's performance was one of the highlights of the series and brought more emotion to Fett's anti-hero story.
This 3D billboard also goes to show the immense progress made in marketing technology. Back in 2002, when Morrison first appeared in Star Wars, such a spectacle would've been unheard of. However, in 2022, Fett's return was celebrated by bringing his character to life outside of a TV screen and in close proximity to audiences. With technological advancements like these, the legacy of some of TV and films most iconic characters can be reframed and celebrated in unique ways.
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