Reese Cooper is designing tomorrow's heritage brand today

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Reese Cooper is designing tomorrow's heritage brand today
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At 21, London-to-L.A.-transplant Reese Cooper has already made his mark in menswear. Next up? A debut women's collection dropping at Barneys New York.

Fashion designer/multimedia storyteller Reese Cooper at the Giannetti Factory in the Glassell Park neighborhood of Los Angeles in May.

“The one thing I took away from that [was an understanding of] why things cost so much,” he said. “When I was around clothes all day, steaming them and making them look nice, I was able to ask, ‘OK, how this is different from that?’ I could see that one piece had a custom zipper pull that made it more expensive than another. I put all these little pieces together over three or four months and started to get interested in how to do that, how to add value to something.

In November 2016, when he was just 18, Cooper released his first capsule collection, which consisted of a few T-shirts and jackets, a hoodie, a sweater and a pair of pants. Called Spoiled Children, the collection was inspired by the kids he grew up with. The follow-up capsule, Seneca Arts Club, was similarly autobiographical. “The theme of that collection was basically that I didn’t go to school for this,” he said. “So I wanted something that represented the college of not going to college.

The collegiate vibe comes by way of varsity jackets that look as if they’ve been spliced together from two different garments, forest-green wool on the left and navy blue on the right ; and intarsia knit sweaters with the words “Lone Pine” arching across the front, though barely above the belt line instead of across the chest.

Decanali points to two other things that make Cooper unique. One is his age. “He’s only 21 years old, which is absolutely bananas to me. … A lot of what we see is really derivative when it comes to younger [designers’] collections, and there’s nothing about [Cooper’s] collections that feels derivative,” he said. “This feels genuine.” The other is the way Cooper engages with fans — and potential customers — through hands-on events in the factory parking lot.

Alexandra Bolinder-Gibsand, 29, of Los Feliz displays a jacket she had screenprinted at Cooper's May 4 event.

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