Ram CEO Suggests Small EV Pickup Is In The Works via insideevs.com
Ram Brand CEO Mike Koval Jr. has hinted that a smaller electric truck could be on the way from the Dodge subsidiary. Speaking at the New York Auto Show, Koval confirmed that a mid-sized electric pickup concept had been shown at a special convention for dealers. Koval believes the response was very positive :
“I had 6,000 of my best friends in the arena, and I was looking for the thumbs up or the thumbs down. And they would have to tell you but I think it’s overwhelmingly positive.” Regardless of what North American dealers think, a Ford Ranger-sized Ram would be crucial if the brand wants to expand to Europe. Large pickup trucks simply don't sell across the Atlantic, hence a mid-sized truck would be essential if Ram ever wants to properly expand to Europe. The last mid-sized truck Ram sold was the Dakota, which was discontinued back in 2011.
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