Retailers pushed procrastinating shoppers to stores to pick up online orders
Meanwhile, for consumers, buying online and picking up in stores can be viewed as a sustainable choice, as more people are thinking green when they shop.
"You are potentially saving ... 500 air miles or more ... if you are going into a store and picking these [orders] up," Mark Mathews, NRF's vice president of Research Development and Industry Analysis, said at the Big Show earlier this week. "And I think the onus is on retailers to help you know that if you are buying online and coming in the store, you are potentially ... making a small, small contribution to helping save our climate.
"This is a win-win for retailers," Matthews added. "Because we know that if you're going into the store to pick something up, you might well be buying something else." A report ahead of the holiday season by The NPD Group had said that 25% of online shoppers planned to use their smartphones during the holidays to shop. And those people are more likely than those who use other devices, like a laptop, to buy online and pick up in a store,
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