As it turns out, plenty of people were worried about getting confused at the grocery store.
instead of regular beef patties? Probably not often, but that was one of the concerns behind an initiative in Mississippi to bar plant-based meat companies from using butcher-like terms to label their products. Eventually, the state legislature came around to the idea that making it illegal to use "meaty" terms on plant-based foods.
"We are thrilled with this common-sense outcome of our lawsuit," added Michele Simon, the PBFA's executive director. "We hope that other states considering similar legislation will follow Mississippi's lead in allowing clear qualifying terms that our members are already using to communicate to consumers.
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