Primark will trial click-and-collect at stores after long resisting selling on the internet.
Primark is to finally sell its clothes online through a new click-and-collect service for children's products.
However, the trial is not part of a wider plan to enable all of company's products to be sold online, according to George Weston, chief executive of Primark's parent company, Associated British Foods . Ms Shuttleworth said: "Primark has been looking for the best way to enter the online market, but if you're late to the party - which it is - you need to do it in the most profitable way possible.
ABF recently revamped its UK site to give more details of in-store ranges, so customers can browse the full collection and check availability before coming into stores.Primark's sales bounced back when stores reopened after lockdown easedIt said the trial will allow customers who live nearer a smaller Primark store access to a much wider range of items.
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