If the Metaverse is left unregulated, companies will track your gaze and emotions, writes Tom Wheeler
attempt to establish behavioral expectations for the existing online experience. The acts have been provisionally adopted, but the regulatory infrastructure has yet to be put in place. That infrastructure will require the European Commission to evolve from a technocratic body to a regulatory body.
Whatever structure is ultimately put in place, it will need the regulatory agility to not only address the problems we experience today, but also new developments such as the metaverse. Policy makers have the opportunity to use the metaverse as a transition point in the digital era.
Thus far in the digital era, the rules have been made by the companies, who strongly resist government efforts to oversee what they do. But, Sir Nick Clegg, Meta’s President of Global Policy, has perhaps opened the door. Cleggof the need to “create thoughtful rules and put guardrails in place as the metaverse develops.”
This call for rules is tantalizing and worthy of being pursued. The first test will be whether the regulatory structure of the E.U. can establish baseline behavioral expectations to replace the rules the platform companies have already imposed on the digital marketplace. The second test is whether the regulation will be sufficiently agile to deal with what innovative technologists throw at us next—or whether, if it isn’t, the companies will once again end up writing their own rules.
As the digital platforms such as Facebook, Google, Amazon, Apple, and Microsoft seized on the open technology of the internet to build their closed platforms, policymakers watched from the sidelines, unsure what to make of the developments. Those innocent days are over. Everyone has learned the consequences of allowing the companies to make their own rules. The metaverse magnifies those consequences.
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