The $16-per-month service, called Max, will be released May 23 in the US and automatically replace the company's existing HBO Max service in what is being promised as a seamless transition.
NEW YORK — Warner Bros. Discovery unveiled a streaming service Wednesday combining iconic HBO programming such as "The Sopranos" with a mix of unscripted TV series in a push to reap more subscribers from what so far has been a muddled media merger.
The existing Discovery Plus app featuring reality and unscripted series such as "Fixer Upper" and "Naked and Afraid" from a collection of TV networks will continue to be offered. That's even as all that programming is made available within the new Max app, which will be marketed with the tagline "The One To Watch."
Given that the Max app will bring more pedestrian programming from the Discovery networks alongside the boundary-breaking series that have been HBO's hallmark, Warner Bros.
Shares in Netflix, the world's top streaming service, have fallen by 7% during the same stretch amid concerns about its own slowing growth, which included a loss of 920,000 subscribers in the U.S. and Canada territory in 2022 that represents its biggest market.
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