Max is the official name of the HBOMax and DiscoveryPlus merged streaming service, and it launches May 23rd.
\nMax is the official new name for the combined streaming service for HBO Max and Discovery+, as many had speculated it would be. The announcement was made this afternoon, and a plethora of announcements are forthcoming about all kinds of exciting projects you can read about over the next couple of hours here on BC. The new service will go live on May 23rd. This being the 100th anniversary year of Warner Bros., the announcements and rebranding made sense now more than at any other time.
The centennial provided a centerpiece for an opening video as well as Zaslav's comments. He called 2022 'a year of coming together, a year of restructuring, and now off we go, all together to build Warner Bros. Discovery into the next century.'\nJB Perrette, President & CEO, Global Streaming & Games, Warner Bros Discovery, said the aim of blending Discovery and Warner content in a single service is to stand out 'in a sea of streaming services' crowding the market.
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HBO Max Renamed as MaxThe newly combined Warner Bros. Discovery streaming service was unveiled Wednesday.
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