Warner Bros. Discovery finally revealed the plans (and confirmed the long-rumored name) for its new streaming service, Max, which will combine offerings from HBO Max and Discovery+ into one product, during a splashy press presentation.
First announced in August 2022 — just a few months after the merger between WarnerMedia and Discovery officially closed — the combined product was originally not supposed to rollout until this summer, but in November, WBD moved up the timeline to a spring launch.
Warner Bros. Discovery then spent several months emphasizing how many resources were being devoted to building this new platform from the ground up, with CFO Gunnar Wiedenfels saying at a conference in January that the current HBO Max was a “subpar” offering. Follow along with this live blog, which will be updated in real time with announcements breaking out of the WBD streaming event at Warner Bros.’ Stage 14 in Burbank.
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