Netflix's DVD rental service could merge with a rival - if it decides to sell up
in September 2023 after 25 years of service. It was Netflix's DVD rental service that put it on the map and eventually paved the way for Netflix to reinvent how we view content at home by ushering in the streaming era.is doing away with its DVD leasing platform, and Redbox wants to buy it, what's the problem? In short: it doesn't sound like Netflix is interested in selling this portion of the company to a rival.
Formed by former McDonald's executive Gregg Kaplan in 2022, Redbox has gone on to become one of the world's leading DVD rental companies. Currently, the VoD/DVD-centric organization owns 32,000 red DVD kiosks across the US and, despite its parent company posting a $56.3 million loss in Q4 2022 , 1500 more kiosks are set to open in Dollar General stores this year.Redbox doesn't need Netflix's DVD rental division.
And Rouhana already knows this, telling THR:"This could be a great boon to us because now there are a whole bunch of people who are going to look for a new place to get their DVDs, and we’re close to 90 percent of them based on where our kiosks are located."
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