Meta says it'll ask Euro peeps nicely before hitting them with personalized ads
Meta, after fighting European GDPR-related lawsuits for years, has said it will seek explicit consent from EU users before using their data to serve up highly targeted ads.with privacy watchdogs in Europe. While the Instagram parent continues to argue that these types of ads — and the way the platform processes people's data for generating advertising personalized to their interests and background — is legal under GDPR, on Tuesday Meta said it will adjust this practice.
"Today, we are announcing our intention to change the legal basis that we use to process certain data for behavioral advertising … from 'Legitimate Interests' to 'Consent,'" the American tech giant said in an August 1The change will only apply to users in European Union and European Economic Area countries, plus Switzerland. And it's unclear exactly when it will take effect, or what the practical effects for users will be.
"Once this change is in place, advertisers will still be able to run personalised advertising campaigns to reach potential customers and grow their businesses," the Facebook titan continued."We have factored this change into our business outlook and related public disclosures made to date." Meta attributed the change to"a number of evolving and emerging regulator requirements" in Europe, including the
, as well as feedback from watchdogs including the notoriously tough Irish Data Protection Commission .
Österreich Neuesten Nachrichten, Österreich Schlagzeilen
Similar News:Sie können auch ähnliche Nachrichten wie diese lesen, die wir aus anderen Nachrichtenquellen gesammelt haben.
Meta Quest 3 gets new launch teaser – here's what to expect at Meta ConnectThe Quest 3 hype is building, but can it live up to it?
Weiterlesen »
Google 'supercharges Assistant' with AI, Meta to expand botsGoogle wants to 'supercharge Assistant' with AI as Meta gives bots a personality
Weiterlesen »
Review studies relationships between vitamin E intake or circulating α-tocopherol and various health outcomesReview studies relationships between vitamin E intake or circulating α-tocopherol and various health outcomes Nutrients_MDPI vitaminE health wellbeing nutrients diet vitamin vitamins
Weiterlesen »
I Packed A Carry-On For My 2-Week Euro Trip – Here’s What I Actually Wore“A report card on the items I wore most, the nice-to-haves, and the pieces that didn’t even make it out of my suitcase.”
Weiterlesen »