The Craft Beer Co. asked the retailer if it could expect royalties for copying the pub's name.
The London pub chain The Craft Beer Co. has accused Marks & Spencer of "ripping off" its trademark name on a new T-shirt produced by the retailer.In a description on its website, M&S says "the St Michael Brewery-themed graphics on the back and chest add a distinctive theme".
In a further tweet the company said: "It really is hard to believe in 2023 such things can be signed off by someone at huge PLC". Speaking to the BBC, Mr Hayes said they were alerted to the T-shirt when a punter mentioned it to one of their bar staff on Wednesday."I've got a lot of respect for M&S. It's an iconic British business and I think somebody's just made a bit of a boo boo really, but I'm sure it will be sorted out," he added."We're a relatively small business so I don't think we'll be taking on a PLC. This isn't Aldi versus Marks and Spencer," he said.
One of the lines reads: "Proper good beer... for proper good blokes", which received an angry response on Twitter."It's really awful wording, very sexist," said Mr Hayes. "It's hard to believe anything like that could be put on a T-shirt these days."I can see online that a lot of people are upset about it, and I feel bad about that. I think it reflects really badly on M&S.
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