Meet Lehwatch: A new label by designer Maisha Marshall-Ende.
Growing up in Addis Ababa, Ethiopia, designer Maisha Marshall-Ende became infatuated with personal style early-on. Mostly because she often wasn’t allowed to fully express herself the way she wanted to. “I went to a very conservative Christian school, and my parents very much curated what we were allowed to watch [on TV],” she says. “But I had my!” She became obsessed with recreating the flashy, Y2K looks she’d see on the screen—often to her parents’s chagrin.
When she was 18, Marshall-Ende moved to Toronto, Canada to pursue a Bachelor of Fine Arts degree at OCAD University. Compared to her native Ethiopia, it was a drastically different environment to live in—“I had never experienced winter,” she says—and she suddenly found herself having an identity crisis as she bounced between the two countries. “I wasEthiopian living in Canada.
The brand’s latest collection, the Mattress Movement collection, fuses the two sides of herself. Many of the pieces play with a signature Ethiopian print that Marshall-Ende calls—a colorful, brocade-floral print that’s quite literally seen on mattresses in the country. “I felt like [the print] authentically describes me,” she says. “They're really, really bright—just very obnoxious.
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