We think of some people as lifelong learners. But anyone can become one. To get started, focus on the benefits, not challenges, of learning a new skill.
Organizations today are in constant flux. Industries are consolidating, new business models are emerging, new technologies are being developed, and consumer behaviors are evolving. For executives, the ever-increasing pace of change can be especially demanding. It forces them to understand and quickly respond to big shifts in the way companies operate and how work must get done.
Of course, these things come more naturally to some people than to others. But, drawing on research in psychology and management as well as our work with clients, we have identified some fairly simple mental tools anyone can develop to boost all four attributes—even those that are often considered fixed .It’s easy to see aspiration as either there or not: You want to learn a new skill or you don’t; you have ambition and motivation or you lack them.
A few years ago I coached a CMO who was hesitant to learn about big data. Even though most of his peers were becoming converts, he’d convinced himself that he didn’t have the time to get into it and that it wouldn’t be that important to his industry. I finally realized that this was an aspiration problem and encouraged him to think of ways that getting up to speed on data-driven marketing could help him personally.
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