The lawsuit claims Tequila 818, which launched last year with Jenner as the face of the company, uses the same branding as Austin-based Tequila 512 with “immaterial tweaks.”
, says Tequila 512, whose trademark was established in 2015, uses an “immediately recognizable 512 mark in black lettering inside a vertical yellow rectangle.” Tequila 818, which launched last year with Jenner as the face of the company, is accused of using the same branding with “immaterial tweaks.”
Austin’s Tequila 512 is suing Kendell Jenner's 818 Tequila, alleging her company’s product “simply and blatantly” rips off its branding.Contrary to the Texas company’s allegations, “nobody associated with 818 had ever heard” of Tequila 512 “until it started waging a social media campaign against 818 and then initiated this legal action,” Yeargan wrote in court documents filed April 26.
Yeargan also argues that it is common for alcoholic beverage companies to use telephone area codes. Justin Timberlake’s Sauza 901 Tequila, along with 901 Reposado and 901 Añejo, were named after the area code for his hometown of Memphis, Tennessee. As is 303 Lager, made by Station 26 Brewing Co. in Denver, where the area code is 303.
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