Say “Jell-O” to the gelatin and pudding brand’s updated logo and packaging.
PrintAn iconic brand of bouncy and gelatinous Americana is getting a modern makeover.
Jell-O and its parent company Kraft Heinz say that launching a new visual identity aims to capture the “jiggly fun” that Jell-O brings to folks young and old, nodding to its past while looking towards a “vibrant future.
The updated Jell-O packaging will be rolled out across the entire Jell-O portfolio which includes pudding, gelatin, cups and other boxes starting this July, so there might be a few of the new boxes already trickling into your local grocer.
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